عربي



Our vision is to enrich people's lives with beauty. Empowering women through making them feel beautiful and confident, drawing their strength from their femininity.


Effa Al Dabbagh is theCreative Director of her eponymous label. Born in Saudi Arabia, Effa graduated with a BA (Hons) in Fashion from the UK. Her rich cultural heritage, coupled with her career as a brand manager and fashion buyer, working with internationally acclaimed brands such as Christian Lacroix, Valentino and Lanvin, greatly influenced her brand and collections. Effa Al Dabbagh understands quality, luxury and craftsmanship.


The Effa Al Dabbagh brand of Ready To Wear and Effa brand of Abaya Couture are made for the truly glamorous and sophisticated, modern woman. Effa's love of color continues to be the inspiration behind her designs with a focus on elegance and femininity. The Effa Al Dabbagh brand is renowned for the couture-like attention to detail, and each piece displays the passion for intricate design, fine fabrics, beautiful cuts and finishing,leaving the wearer with a luxury feel.


Effa believes in women's empowerment and stresses this aspect throughout her work, providing elegant, stylist, yet modest options for her clients as part of her collections. Bursting with color and romance, Effa's collection truly brings out the best in a woman, making her clients look and feel fabulous, glowing with beauty and confidence in each piece.


Our Values:


ELEGANCE is understated, effortless and timeless.

QUALITY is beautiful, rich fabrics and finishing, attention to detail and craftsmanship.

WOMEN'S EMPOWERMENT is feeling confident in your femininity and gaining strength from that.

BEAUTY is refinement, romance and lady-like air.

HERITAGE is a unique contemporary style that draws from the Middle Eastern culture and beauty aesthetic.


Awards:


- 2015: Received 'Best Abaya Designer' at theMiddle East Fashion Awards.

- 2014: Named one of the 'Top 100 LeadersInspiring A Kingdom - Saudi Arabia's Entrepreneurial Elite' by Forbes MiddleEast.

- 2012: Received the prestigious honorary award from MBC/Persil - 1st place for Abaya design in the region.

 

 

Effa Dubai

Effa Dubai