About Us

Effa Al Dabbagh is theCreative Director of her eponymous label. Born in Saudi Arabia, Effa graduated with a BA (Hons) in Fashion from the UK. Her rich cultural heritage, coupled with her career as a brand manager and fashion buyer, working with internationally acclaimed brands such as Christian Lacroix, Valentino and Lanvin, greatly influenced her brand and collections. Effa Al Dabbagh understands quality, luxury and craftsmanship.


The Effa Al Dabbagh brand of Ready To Wear and Effa brand of Abaya Couture are made for the truly glamorous and sophisticated, modern woman. Effa’s love of color continues to be the inspiration behind her designs with a focus on elegance and femininity. The Effa Al Dabbagh brand is renowned for the couture-like attention to detail, and each piece displays the passion for intricate design, fine fabrics, beautiful cuts and finishing,leaving the wearer with a luxury feel.


Effa believes in women’s empowerment and stresses this aspect throughout her work, providing elegant, stylist, yet modest options for her clients as part of her collections. Bursting with color and romance, Effa’s collection truly brings out the best in a woman, making her clients look and feel fabulous, glowing with beauty and confidence in each piece.