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Reinventing the abaya

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Ready to wear

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New arrivals

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YOUR JOURNEY STARTS HERE

  • "Effa is one of the first local brands that I have been proud to put on. From the days where I was a TV presenter to hosting presidents and conferences, my official formal wear has always been Effa Abaya."

    AIDA AL BUSAIDY / Dubai Communications Strategist and Specialist

  • "Effa has become my go-to designer for her unique eye in colour harmony, exquisite fabrics and trademark drapery. Elegant, chic and utterly romantic, her abayas and ready-to-wear are a fashion must!"

    GHADA / Saudi

  • "Effa Fashion is my go-to designer brand for classy and quintessential abayas. I can always count on them for great quality pieces for my clients, both on and off screen. To top that off, their professionalism always makes the experiences seamless."

    AMAL TAYSSIR / Dubai Head of Image team (Multiple TV Channels)

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2015: Received ‘Best Abaya Designer’ at the Middle East Fashion Awards.
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2014: Named one of the ‘Top 100 Leaders Inspiring A Kingdom – Saudi Arabia’s Entrepreneurial Elite’ by Forbes Middle East.
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2012: Received the prestigious honorary award from MBC/Persil – 1st place for Abaya design in the region.
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2015: Received ‘Best Abaya Designer’ at the Middle East Fashion Awards.
-
2014: Named one of the ‘Top 100 Leaders Inspiring A Kingdom – Saudi Arabia’s Entrepreneurial Elite’ by Forbes Middle East.
-
2012: Received the prestigious honorary award from MBC/Persil – 1st place for Abaya design in the region.
-
2015: Received ‘Best Abaya Designer’ at the Middle East Fashion Awards.
-
2014: Named one of the ‘Top 100 Leaders Inspiring A Kingdom – Saudi Arabia’s Entrepreneurial Elite’ by Forbes Middle East.
-
2012: Received the prestigious honorary award from MBC/Persil – 1st place for Abaya design in the region.
-
2015: Received ‘Best Abaya Designer’ at the Middle East Fashion Awards.
-
2014: Named one of the ‘Top 100 Leaders Inspiring A Kingdom – Saudi Arabia’s Entrepreneurial Elite’ by Forbes Middle East.
-
2012: Received the prestigious honorary award from MBC/Persil – 1st place for Abaya design in the region.
-
2015: Received ‘Best Abaya Designer’ at the Middle East Fashion Awards.
-
2014: Named one of the ‘Top 100 Leaders Inspiring A Kingdom – Saudi Arabia’s Entrepreneurial Elite’ by Forbes Middle East.
-
2012: Received the prestigious honorary award from MBC/Persil – 1st place for Abaya design in the region.
-
2015: Received ‘Best Abaya Designer’ at the Middle East Fashion Awards.
-
2014: Named one of the ‘Top 100 Leaders Inspiring A Kingdom – Saudi Arabia’s Entrepreneurial Elite’ by Forbes Middle East.
-
2012: Received the prestigious honorary award from MBC/Persil – 1st place for Abaya design in the region.
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Our Values

My joy is to create beauty, and our goal as a team is to give you a better and more beautiful collection season upon season.

About us