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effafashion
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Effaaldabbagh
ELEGANCE
Is understated, effortless and timeless.
QUALITY
Is beautiful, rich fabrics and finishing, attention to detail and craftsmanship.
WOMEN’S EMPOWERMENT
Is feeling confident in your femininity and gaining strength from that.
HERITAGE
Is a unique contemporary style that draws from the Middle Eastern culture and beauty aesthetic.

My Story – Effa Al Dabbagh

for-the-love-of-all-things-beautiful

Since I can remember, I’ve had an appreciation for beauty and refined craftsmanship.  I grew up in a family of stylish and strong-willed women where my mother was an inspiration as was my Saudi heritage. My first real project was designing the brides maid dresses for my older sister’s wedding when I was  just 11 years old. Even then as a young girl, if faced with the choice, I would chose one beautifully made designer piece over having several less interesting pieces.

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Video credits: Director Malak Quota www.malakq.com.   Director of Photography: Aiham Al Subaihi @aiham.s

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